Christoph TrappeHow To Scale Corporate StorytellingGood corporate storytelling can be a differentiator for brands. And I’m not talking about making stuff up, but telling a company’s…5 min read·Jan 14, 2022----
Christoph Trappe[New book] Going live — Livestream your podcast to reach more people — Content + Digital Marketing…Many brands are starting podcasts and are then disappointed by the number of downloads. One way to maximize your podcasting is by…7 min read·Feb 27, 2021----
Christoph TrappeHow to blog on Medium — and should you? (A chat with Nicole Akers)Certainly we always want to look for new ways to get out our messages. One of those might be to blog on Medium. Medium is a blogging…4 min read·Sep 20, 2020----
Christoph TrappeWhere is Instagram Live video saved? Is there an Instagram Live archive?An Instagram Live archive can be helpful to content creators whose audiences watch live streams after the fact. And many people do that as…7 min read·Sep 19, 2020----
Christoph TrappeWhy personalized video messages are worth trying in your marketingAfter the email marketing experts Rob and Kennedy were on my podcast they sent me a personalized video message thanking me for inviting…4 min read·Sep 13, 2020----
Christoph TrappeWhy you should consider using QR codes in your marketing (2020)There is a real reason to use QR codes in marketing in 2020 and 2021. The technology has improved quite a bit in the last decade. Most…5 min read·Sep 12, 2020----
Christoph TrappeIs Adding Embedded Content To A Website A Good Idea?I’ve embedded content for years. Examples include:1 min read·Aug 22, 2020----